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Rob A. Seide


Entrepreneurial, results oriented marketing professional adept at strategically developing and tactically creating, managing, measuring and analyzing B2C and B2B marketing initiatives, resulting in bottom-line growth and organizational transformation. Experience developing corporate brand identity. Accomplished in leading integrated internal and external communications, executive communications, measuring effectiveness and cultivating professional relationships. Background in healthcare, medical devices, financial services, insurance, utilities, retail, non-profit associations, professional services, philanthropic and online industries. Accustomed to highly matrixed, enterprise-sized organizations as well as start-up environments, having held several newly-created positions in newly-formed departments; adept at building and managing diverse, high performing teams and agencies. Responsible for budget, P&L and stimulating on-going financial growth. Creates nationally award-winning, traditional, digital and social marketing, communications and sales materials.

Branding B2B Direct Mail/Collateral B2C Direct Mail/Collateral B2C Advertising B2B Advertising Annual Reports Executive Internal Communications Strategic Marketing Plans